Hitkidd
The Memphis producer whose 2022 record with GloRilla became one of the year's genuine phenomena.
| Based | Memphis, Tennessee |
|---|---|
| Producer tag | Hitkidd |
| Known for | GloRilla, Gloss Up, Aleza, K Carbon |
Origins in Memphis
Hitkidd built his reputation producing for Memphis artists, working particularly with women in a scene that had historically pushed them to the margins. That focus is unusual and deliberate.
F.N.F. (Let's Go)
The 2022 record with GloRilla, credited to both of them, became a genuine national phenomenon — a shouted, celebratory song about being single that travelled entirely on its own energy. It earned a Grammy nomination and led directly to GloRilla's CMG deal. Her profile is here.
What his production sounds like
Crunk-derived and built for volume: heavy, simple, percussive, with the melody kept minimal so the vocal can shout over it. It descends straight from Three 6 Mafia and makes no attempt to disguise it.
Working with women in Memphis
Gloss Up, Aleza, K Carbon and Slimeroni all appear across his projects, and the Renaissance compilation gathered them. Memphis has produced a substantial group of women rappers in the 2020s, and he is a large part of why that happened at once rather than individually.
Why one record matters
"F.N.F." did more than break an artist. It demonstrated that a regional, uncompromising Memphis record could go national without softening, and the Memphis wave that followed — GloRilla, Glorilla's peers, the CMG expansion — runs through it.
Before F.N.F.
He had been producing across Memphis for years before the record that broke him, building relationships in a scene that operated almost entirely independently of the industry. The overnight success was roughly a decade in the making.
The record itself
"F.N.F. (Let's Go)" is credited to both Hitkidd and GloRilla rather than being a GloRilla single with a production credit, which is unusual and reflects how the record was actually made. It earned a Grammy nomination.
Renaissance
The compilation gathered the Memphis women he works with — Gloss Up, Aleza, K Carbon, Slimeroni — into a single project. Presenting them as a movement rather than as individual signings is a large part of why the scene registered nationally.
Memphis crunk in the 2020s
The style he works in had been commercially dormant for fifteen years. Its return, unsoftened and at full volume, is one of the more surprising developments in recent rap, and it happened without any major label planning it.
After the breakthrough
He has continued producing for GloRilla and the wider Memphis roster rather than relocating to Atlanta or Los Angeles, which is consistent with how the city's producers have generally operated.
Frequently asked
Where is Hitkidd from?
Memphis, Tennessee.
What is Hitkidd's producer tag?
"Hitkidd".
Who has Hitkidd produced for?
GloRilla, Gloss Up, Aleza, K Carbon.