Never Broke Again
The imprint through which the most-streamed rapper of his generation released almost everything.
| Founded | 2016, Baton Rouge, Louisiana |
|---|---|
| Founder | NBA YoungBoy (Kentrell Gaulden) |
| Key artists | NBA YoungBoy, NBA 3Three, NBA Ben10, Quando Rondo, P Yungin, Kay Kay |
Founding
Gaulden established Never Broke Again as his own imprint, and every album he has released — through Atlantic and later through Motown — has carried it. The name is the constant across two very different major-label partnerships.
The Atlantic years
Never Broke Again operated under Atlantic and Artist Partner Group from 2017 through The Last Slimeto in 2022, a period covering four studio albums and a large volume of mixtapes.
The Motown partnership
From I Rest My Case in 2023 onward the imprint has run with Motown. MASA and Slime Cry both came through that arrangement. Every album is covered here.
The roster
The label has signed artists from Gaulden's immediate circle, several carrying the NBA prefix, and released the crew compilations Never Broke Again, Vol. 1 and Compliments of Grave Digger Mountain.
What it demonstrates
Gaulden built one of the largest audiences in rap through YouTube and streaming with minimal radio, press or touring. The imprint is the mechanism for that, and Louisiana artists after him have approached independence differently as a result.
The release model
Gaulden releases at a rate no major label would schedule — twenty-six mixtapes alongside nine studio albums — and the imprint exists partly to make that possible. Volume plus YouTube rather than singles plus radio is the whole strategy, and it worked.
The Atlantic to Motown move
Leaving Atlantic after The Last Slimeto and partnering with Motown gave him a different distribution structure without changing who owned the imprint. Both deals were built around Never Broke Again continuing to exist.
The compilations
Never Broke Again, Vol. 1 and Compliments of Grave Digger Mountain gathered the roster in the way label compilations traditionally do. Neither performed at the level of his solo work, which is the usual outcome for imprints built around a single dominant artist.
What happens next
Gaulden said in August 2026 that he expects to release one or two more albums and tour once more before stepping back. What that means for the imprint and the artists on it is an open question.
Frequently asked
Who founded Never Broke Again?
NBA YoungBoy (Kentrell Gaulden), in 2016.
Which artists are signed to Never Broke Again?
NBA YoungBoy, NBA 3Three, NBA Ben10, Quando Rondo, P Yungin, Kay Kay.